Competitor Analysis |
Understanding what your competitors are doing online is essential to planning your own online strategy. What are they doing well? Which keywords are they prepared to spend lots of money advertising for? All these insights inform your plans.
In many cases, the very idea of who your competitors are needs further examination so that you don't find yourself competing with an unknown and irrelevant competitor for the wrong reasons.
Looking forensically at your particular competitive landscape may help you to know:
- If your competitors are using dodgy SEOs? You might want to report them to Google.
- What your competitors Link Building strategy is. At very least you want to mirror their better efforts.
- What your competitors are doing badly, or what they are doing well.
- When your competitors make a change to their web site. You need to be the first to know.
- When your competitors participate in online discussions. You should have been there too.
- What keyword are your competitors paying for and why?
With a combination of our specialised research gathering tool, the Engagement Engine and years of experience, we can help you understand what you are competing against and make plans to outperform them.