Going To Where Your Customer Are

Going To Where Your Customer Are is a strategy that many companies fail to consider. Think about it, The Internet Is Larger Than You Can Think, every day you hear of interesting or bizarre sites that nobody you know will ever hear of.

The internet is so huge you can't begin to imagine it. It's probably bigger than that and yet many companies expect customers to be able to find them, polishing their site like a shiny needle in a million haystacks.

There are, roughly speaking, a hundred sites in the top hundred sites on the internet at last count. These sites get millions of visitors evey day and still only reach a tiny fraction of us internet users. Many of these sites allow you become part of their content for free. Most of the people you meet there won't have heard of you and never would unless you took the time to be where they are. Visiting these big sites is a lot ike handing out leaflets in Coventry - an arduous, innaccurate shot-in-the-dark way to find customers but better than arrogantly expecting customers to find you.