Information Architecture

Information Architecture is deciding how the component of your site will fit together. Although closely related to Usability and Information Design, IA has it roots in the science of classification, Knowledge Management and Library Science.

Activities that the Information Architect might engage in are

• Creating wireframes and paper prototypes of your site
• Card sorting exercises to helf define which terms your customers would prefer for the navigations
• A content audit to review your site's existing content items