Search Engine Optimisation

Getting to the top of Google.

The process of Search Engine Optimisation is improving your sites' rankings in Google by making sure your site is technically well-made, that your content is well-written and by creating lots of high quality links that point to your site. These two parts of SEO are often referred to as on-site (changing the words, HTML, or structure of your site) and off-site (generating lots of links that point at your site).

Most SEO techniques are well documented online, such as making sure your URLs and headers and content match what your customers are searching for. But in order to offer any advantage over other SEOs, each has their own collection of tricks and theories about what works best.

The truth is that each industry or company needs it's own approach to SEO. The opportunities available and techniques used for promoting an interior design shop selling to the world are very different to those for promoting a local business.

The Everythingability approach to SEO is one where we take into account your customers, your company and your competitors and innovate in ways that naturally improve your organic Google rankings. Read more about What Is Everythingability here.

So what do have left to work with if we aren't going to dirty our hands with underhand technological trickery of link farms and exploiting people to link-build? Just the things that make a business successful in the first place...

• Creativity
• Excellence
• Adding Value
• Customer Service
• Better research and intelligence
• Finding new niche markets
• Being remarkable

The most effective approach to SEO is one in which you are creative with technology and creative with how you market your products. Making sure the service you provide adds value and is beyond best of breed makes SEO promotion so much easier. Being remarkable, or at very least interesting company is, nowadays, the very least you need to stay in the game.

I honestly don't believe that promoting your business online is something an external party, such as an agency can do. I firmly believe that the only people who can have useful and meaningful conversations with your customers is you and your employees.

Of course it helps if you are using some great tools to support you, such as our tool for Reputation Management  (and more) the Engagement Engine.